Katie Williams kicks off 'Business Talk of The Month' November 2016

Watch KATIE WILLIAMS, President of Direct Response Marketing, Ideal Living, U.S., talk on camera about the power of video marketing, also for ecommerce, and the reason why she's attending the ERA Europe Conference.

ERA is almost a 'secret weapon' – that's why they should come

  • Katie Williams is one of the pioneers of the infomercial and home shopping industry and one of the foremost experts in Direct Response marketing, with over 27 years of experience in international and domestic direct marketing. Ms. Williams got her start by overseeing marketing for Beckley Group, the first infomercial leader. Realising the power of infomercial marketing, she started her own DRTV ad agency, Williams Worldwide, Inc., in 1987, which then became Williams Worldwide Television (WWTV), an international direct response marketing company, in 1992. Since 2010, she has served as President of Direct Response Marketing for Ideal Living, U.S.
  • The €lectronic Home Shopping Conference 2017 will take place from June 20th - 22nd in Venice at the Hilton Molino Stucky Venice Hotel. It is the only multi-channel, direct-to-consumer business oriented trade fair and conference held in Europe.
  • The Venice Conference Registration opens January 23rd 2017 so be sure to make a note in your calendar.
  • Keep these important dates in mind and share with your colleagues so they can get full benefit from the €lectronic Home Shopping Conference in Venice as well.
  • Take advantage of our sponsorship opportunities to promote and market your company and products in Venice.
  • Join ERA Europe today and enjoy the benefits of membership.
  • For further conference information please contact Sandra Weiser at sweiser@era-europe.eu