The Electronic HomeShopping Conference 2015 in Barcelona was again a great success for the Electronic Retailing Association Europe. Overall 374 people attended the conference – an increase of 2% vs. last year. The biggest growth we saw from attendance was from APAC with 26% above the Vienna numbers.
The highlights: the Opening Reception
The show started on Sunday and on this very first day we tried something new. Instead of organizing the Opening Reception on the show floor – we decided to use the lovely pool area of the hotel.
On Monday, we held the “MCMS Conference” for the first time in our conference history.
19 speakers, specialists in multiscreen business models as well as national and European regulators discussed future business models and the legal challenges of a digital multichannel business future
As our attendees were still full of energy on Tuesday we had the Company Forum of SES. The show floor was full until we ended this year´s conference with the traditional “Wine Down”.